Are you currently still questioning if truly online video marketing is the next big thing? Ok, consider some stats to think about. By Cisco, if the recent rate is maintained video will command around 90% (yes 90%) of all traffic to the online market place by 2014. That is three years from now.
Moreover, there is no reason to believe that the current rate cannot be maintained or even surpassed. For instance, YouTube uploads over 30,000 videos per day and attracts an average of 17 million visitors every single day. Now throw in other video sites like Vimeo, Revver, Metacafe, Dailymotion, and Motionbox, and you begin to understand how big this is. If this is just not getting you scurrying for the camcorder, then you probably do not need publicity.
Imagine displaying your wares in a shop visited by 17 million people daily. If you can convert just 1% of that figure daily into hot prospects, your business is headed for the big league. Smart companies that have finally understood the power of youtube channel promotion site now have loads of video contents to project their products. Moreover, it makes sense because it is not only cheap, many find it convenient. For many internet users, a video is indeed more comfortable and less tasking than reading hundreds and thousands of written text, and that is why the video format is now so accessible. The Chinese say a thousand hearing can never equate a single seeing.
However, while video presents a great marketing opportunity, it could efficiently work against your business if not correctly done or handled. It would help if you did it right; the quality must be good. Mind you, you don’t need to spend megabucks to get a good video shoot for your brand. You do need through a hefty dose of creativity.
Content and articles are beneficial
It’s going without declaring that you need to consider what to put in your online video. However, it helps if it’s appropriate, demonstrative, educational, and entertaining. Demonstrations are usually more impactful than narrations. So, for instance, show in your video how to use the new cutlery you hope to sell; it is not enough to describe how it works. It is a video, so the bulk of it must be visually pleasing. Your content could include an introduction to your team (people like to know they are dealing with real people) or testimonials from satisfied clients. Please keep it short, 2 minutes max; nobody wants to sit around watching and listening to your sales pitch all day. Please don’t get too swept up with the articles that you forget about the most significant thing, your backlinks to your site; be sure to point site visitors to where you would like them.
Show your video a recognition-grabbing thumbnail appearance and concept, with words which are web engine complaint.
The style you prefer for the video determines its packing time and buffering quality. Work with a standard format that may be reachable to all. Avoid Flash software package in uploading to your web site. The program is not searching engine oriented.
You’ve got an excellent video, with the needed links, however, it remains useless if you don’t make the proper kind of music to make people observe it. It would help if you advertised it on your blog, website, forums, social networking sites, etc. Seed the video on the internet; that is put it on YouTube, MySpace, on friendly blogs, anywhere and everywhere it is accepted. Make plenty of buzzes all-around it, and you will get targeted visitors.
No doubt online video marketing is a fantastic way of getting the fast visibility you desire for your business. Do not disregard it.
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