Creating A Balance With Your Content
Creating content for your website that is both interesting and useful for your visitors, but also has all the criteria to get picked up by the search engine spiders and listed well in a search can be very tricky. You don’t want to fill your page with keywords and phrases to the detriment of sense and usefulness, but they do need to be in there if you’re going to rank well with the search engines and if people are actually going to be able to find your website when they are searching.
Always keep your keywords and phrases in mind. If one of them fits naturally into the article you are writing then put it in, but don’t shoehorn it in, in inappropriate places. A key phrase needs to feel like it belongs within the flow of the content and shouldn’t stand out and seem out of place. Your readers should pass over the key phrases as part of the content, and not stop to think “Why have they put those words there?”.
Make sure your content has a real purpose. Don’t think to yourself “I need some content to help me list high on Google”. Instead think “I’m going to write a useful guide to baking biscuits and I’m going to do my best to ensure it is fully optimised for search engines”.
Spiders crawl sites as you would read them, so that’s top left to bottom … Read More . . .